What Can Marketing Automation Do for You? Marketing automation can offer a wide range of benefits. There are some tasks that are plain old tedious and let’s face it, you’d rather automate it. With the right software in place, these processes can be taken over by marketing automation, freeing up your time and streamlining…
Small and Midsize Businesses Mirroring Competitors with CRM Investments Customer relationship management (CRM) is a data-based approach that businesses implement to improve customer retention, loyalty and profitability per customer.
There is a very big difference between generating leads and generating inquiries online. Just about anybody can generate an inquiry online. People like free things and there’s no commitment, give an email address, get a whitepaper and you’re done. It takes an actual plan to generate sales leads.
Google AdWords tips from Carl De Lucia on the marketing blog.
An Introduction to Landing Pages Landing pages are an essential component of many digital marketing campaigns. In fact, there are some marketers who believe that you shouldn’t run any campaigns without a customized landing page. Here are the fundamentals of a successful landing page.
Carl De Lucia Blog If you are a property owner and vacancies are high, one of the things I advise doing is re-evaluating your digital strategy. What I mean by digital strategy is your sales funnel, the way you are generating leads online.
Ah, the pivot, a term that is as equally overused as it is misunderstood. Just like a pivot in basketball, sometimes you break your ankle, sometimes you slam dunk it. Consider these companies the Michael Jordans and Tim Duncans of the pivot.
Artificial intelligence, or AI, can be a bit scary, but it can also be the key to the future of digital marketing! Either way, it’s an interesting subject. But, what does artificial intelligence have to do with digital marketing? More than you’d think! You already know that marketing and technology are intertwined and that is…
The world’s largest retailer, Wal-Mart Inc.’s CEO Doug McMillion announced the company plans to become “more of an e-commerce company” at an investor presentation in October 2016. “We’ve got to build this e-commerce business in this country and in others to be there in the future”, McMillion was quoted as saying. The company is projecting…
The way we protect brands is changing. Are you keeping up?
Most brands are already pushing out content, whether it’s just a weekly blog or a full-blown native advertising partnership with Buzzfeed. A recent Nielsen study showed that consumers shown branded content recalled the brand 86% of the time compared to 65% for pre-roll ads.
Carl De Lucia on YouTube Advertising.