Should We Outsource PPC Management?

Should You Outsource AdWords Management? Carl De Lucia on Google AdWords and PPC Management Stop Helping Agencies Pay Rent and Employee Salaries for Google AdWords Management!  Today every business has to decide what they’re going to do about digital marketing. Digital marketing, namely Google AdWords, is huge and it’s not going away. Think about this,…

The Evolution of Digital Advertising Technology

  The explosion of marketing technology and the rate at which new disruptions continue to change modern business marketing processes and business in general has created a much greater emphasis for vendors who aim to deliver all-in-one platforms to modern digital marketers. Carl De Lucia – Digital Marketing Technologies  

Google AdWords: Display Advertising

A Guide to Google AdWords Display Advertising The Google Display Network is the world’s largest contextual advertising network. Consisting of millions of websites, advertisers can choose to display their ads in a variation of formats to a wide range of audiences across the globe using a  variety of targeting methods.    Why Should I Use Adwords…

Digital Marketing: Google Shopping Ads

Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing) Google Shopping ads are crushing it for two big reasons. Reason one…

What Can Marketing Automation Do For You?

Marketing automation can offer a wide range of benefits. There are some tasks that are plain old tedious and let’s face it, you’d rather automate it. With the right software in place, these processes can be taken over by marketing automation, freeing up your time and streamlining the marketing process. What Can Marketing Automation Do for…

How to Blog for SEO

If you’re already creating content for your blog and are looking to maximize your efforts, this article is for you. Optimizing your content prior to posting will clarify to search engines what it’s about, and that’s the foundation to optimizing your search engine presence. If you have a strong SEO presence, Google and the other search networks…

Generating Better Internet Leads

There is a very big difference between generating leads and generating inquiries online. Just about anybody can generate an inquiry online. People like free things and there’s no commitment, give an email address, get a whitepaper and you’re done. It takes an actual plan to generate sales leads.

The Two Types of Landing Pages

An Introduction to Landing Pages Landing pages are an essential component of many digital marketing campaigns. In fact, there are some marketers who believe that you shouldn’t run any campaigns without a customized landing page.  Here are the fundamentals of a successful landing page.