Insight Through Analytics and Data

Business Intelligence Data and Analytics  Here ‘s a really interesting fact: We will create more data in 2017 than the previous 5,000 years of human existence – combined. Advertisements

The Evolution of Digital Advertising Technology

Carl De Lucia – Digital Marketing Technologies  The explosion of marketing technology and the rate at which new disruptions continue to change modern business marketing processes and business in general has created a much greater emphasis for vendors who aim to deliver all-in-one platforms to modern digital marketers.

Digital Marketing: Google Shopping Ads

Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing) Google Shopping ads are crushing it for two big reasons. Reason one…

What Can Marketing Automation Do For You?

  What Can Marketing Automation Do for You? Marketing automation can offer a wide range of benefits. There are some tasks that are plain old tedious and let’s face it, you’d rather automate it. With the right software in place, these processes can be taken over by marketing automation, freeing up your time and streamlining…

Generating Better Internet Leads

There is a very big difference between generating leads and generating inquiries online. Just about anybody can generate an inquiry online. People like free things and there’s no commitment, give an email address, get a whitepaper and you’re done. It takes an actual plan to generate sales leads.

The Two Types of Landing Pages

An Introduction to Landing Pages Landing pages are an essential component of many digital marketing campaigns. In fact, there are some marketers who believe that you shouldn’t run any campaigns without a customized landing page.  Here are the fundamentals of a successful landing page.

Legends of the Pivot

Ah, the pivot, a term that is as equally overused as it is misunderstood. Just like a pivot in basketball, sometimes you break your ankle, sometimes you slam dunk it. Consider these companies the Michael Jordans and Tim Duncans of the pivot.

Artificial Intelligence in Digital Marketing

Artificial intelligence, or AI, can be a bit scary, but it can also be the key to the future of digital marketing! Either way, it’s an interesting subject. But, what does artificial intelligence have to do with digital marketing? More than you’d think! You already know that marketing and technology are intertwined and that is…

Wal-Mart Aims for E-Commerce, Amazon

The world’s largest retailer, Wal-Mart Inc.’s CEO Doug McMillion announced the company plans to become “more of an e-commerce company” at an investor presentation in October 2016. “We’ve got to build this e-commerce business in this country and in others to be there in the future”, McMillion was quoted as saying. The company is projecting…