Generating Better Internet Leads

There is a very big difference between generating leads and generating inquiries online. Just about anybody can generate an inquiry online. People like free things and there’s no commitment, give an email address, get a whitepaper and you’re done. It takes an actual plan to generate sales leads.

The Two Types of Landing Pages

An Introduction to Landing Pages Landing pages are an essential component of many digital marketing campaigns. In fact, there are some marketers who believe that you shouldn’t run any campaigns without a customized landing page.  Here are the fundamentals of a successful landing page.

Legends of the Pivot

Ah, the pivot, a term that is as equally overused as it is misunderstood. Just like a pivot in basketball, sometimes you break your ankle, sometimes you slam dunk it. Consider these companies the Michael Jordans and Tim Duncans of the pivot.

Artificial Intelligence in Digital Marketing

Artificial intelligence, or AI, can be a bit scary, but it can also be the key to the future of digital marketing! Either way, it’s an interesting subject. But, what does artificial intelligence have to do with digital marketing? More than you’d think! You already know that marketing and technology are intertwined and that is…

Wal-Mart Aims for E-Commerce, Amazon

The world’s largest retailer, Wal-Mart Inc.’s CEO Doug McMillion announced the company plans to become “more of an e-commerce company” at an investor presentation in October 2016. “We’ve got to build this e-commerce business in this country and in others to be there in the future”, McMillion was quoted as saying. The company is projecting…

Leverage Your Branded Content Distribution Channels and Grow Sales

Most brands are already pushing out content, whether it’s just a weekly blog or a full-blown native advertising partnership with Buzzfeed. A recent Nielsen study showed that consumers shown branded content recalled the brand 86% of the time compared to 65% for pre-roll ads.