Google AdWords – Improving Relevancy
Having high ad relevance can aid in increasing Quality Score, while simultaneously helping to give your Ad Rank a definite boost. …
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Digital Marketing: Google Shopping Ads
Google Shopping Ads
Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing)
Google Shopping ads are crushing it for two big reasons. Reason one is that they reach consumers lower in the purchase funnel. These are shoppers who already know what they want and are looking to purchase it soon, as in within minutes. Reason two is that they are actually cheaper than regular search text ads.…
The Evolution of Digital Advertising Technology
The explosion of marketing technology and the rate at which new disruptions continue to change modern business marketing processes and business in general has created a much greater emphasis for vendors who aim to deliver all-in-one platforms to modern digital marketers. Carl De Lucia – CDD …
The Importance of Google Analytics
The Importance of Google Analytics
Google Analytics is an important digital marketing tool, but often underutilized by most businesses. Google Analytics gives you the ability to measure the results of individual advertising campaigns and overall site traffic in real-time, compare the data to previous periods, and much more. Here are some of the reasons that you should be utilizing Google Analytics to measure the success of your website.
Overview of All Channels
Analytics gives you data from every channels that is directing traffic to your website, including:
Having the ability to monitor all the platforms lets you review what is working well and what isn’t. And with all the data in one place, it’s easy to compare the different channels. If you are currently putting money into your SEO, PPC, or social campaigns, you can use Google Analytics to assist in monitoring ROI.
Goal Tracking
It’s all good knowing how many people have visited your site, and where they are coming from, but how do you know if those users are doing want you want (buying, filling out a form)? Google Analytics lets you set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, you have to know if this traffic is completing the goals you want, otherwise there is little value to that traffic.
Customer Engagement
Google Analytics has a number of features that gives you the ability to review how users are interacting with your website and content. These metrics monitor different aspects of the customer journey, while showing the path the customer has taken.
Some key metrics to monitor:
Bounce Rate – The percentage of visitors that leave your website having only viewed one page.
Pages per Session – The average number of pages a visitor has viewed.
Average Session Duration – The average amount of time spent on a website by a visitor.
You can compare individual pages, giving you insight on which pages are performing well, and which may require optimizing to improve what is known as the user experience.
Device Overview
With Google Analytics you can monitor what type of devices your visitors are using when they come to your site. This can give you insight as to how much focus you should put on mobile. If you are receiving a similar amount of visitors from mobile and desktop, but visitors are spending more time on the site on desktop and bouncing on mobile, that could be a sign that your site is not fully optimized for mobile and it’s an area that requires improvement.
Conclusion
Google Analytics lets you to track many important metrics, covering every facet of your website. You can monitor and benchmark the effectiveness of your online marketing strategies, on-site content, user experience, and device functionality. All these statistics show you what is going well, and equally as important, what isn’t. It is only when you can identify the issues your site may have, you can create a solution. Google Analytics gives you the information required to improve your website, so it’s the best it can be.
Have Questions About Google Analytics, or Digital Marketing in general? Contact Our Experts for Help Today!
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The Carl De Lucia Blog
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What Can Marketing Automation Do For You?
Marketing automation can offer a wide range of benefits. There are some tasks that are plain old tedious and let’s face it, you’d rather automate it. With the right software in place, these processes can be taken over by marketing automation, freeing up your time and streamlining the marketing process. What Can Marketing Automation Do for You?…
Insight Through Analytics and Data
Business Intelligence Data and Analytics
Here ‘s a really interesting fact: We will create more data in 2017 than the previous 5,000 years of human existence – combined. …
Changes in Google AdWords for 2018
Google is constantly striving to improve the user experience, both that of the searcher using Google to find answers and the advertiser using Google to find customers. Accordingly, in 2017, there were numerous changes to AdWords. Google has implemented new features to help advertisers target consumers. They’ve also added new settings for ads and changed the AdWords interface. …
Google AdWords Advice in 2018 from Carl De Lucia
Google Adwords is an advertising network that gives business owners the ability to buy ad space on Google search results pages, YouTube videos, and partner websites through the Google Display Network. If you’re an e-commerce business owner, your primary AdWords strategy should also focus on Google Shopping ads. Our firm placed $10,000,000 worth of ads on Google AdWords in 2017, here’s what we’ve learned ……
Should You Outsource Your SEO?
Savvy Business Owners Know SEO Plays a Major Role in the Long Term Digital Strategy of Their Brand.
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The Importance of an Integrated CRM
Every can benefit from a CRM, no matter how large or small that organization is. Organizations need to manage their contacts and keep track of their interactions with them. However, a CRM is only as good as the data it receives. Many organizations fail to integrate their website with their CRM, without realizing the benefits they…