Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing) Google Shopping ads are crushing it for two big reasons. Reason one…
Category: Google Ads
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The Evolution of Digital Advertising Technology
The explosion of marketing technology and the rate at which new disruptions continue to change modern business marketing processes and business in general has created a much greater emphasis for vendors who aim to deliver all-in-one platforms to modern digital marketers. Carl De Lucia – CDD
The Importance of Google Analytics
The Importance of Google Analytics Google Analytics is an important digital marketing tool, but often underutilized by most businesses. Google Analytics gives you the ability to measure the results of individual advertising campaigns and overall site traffic in real-time, compare the data to previous periods, and much more. Here are some of the reasons that you should…
What Can Marketing Automation Do For You?
Marketing automation can offer a wide range of benefits. There are some tasks that are plain old tedious and let’s face it, you’d rather automate it. With the right software in place, these processes can be taken over by marketing automation, freeing up your time and streamlining the marketing process. What Can Marketing Automation Do for…
Insight Through Analytics and Data
Business Intelligence Data and Analytics Here ‘s a really interesting fact: We will create more data in 2017 than the previous 5,000 years of human existence – combined.
Changes in Google AdWords for 2018
Google is constantly striving to improve the user experience, both that of the searcher using Google to find answers and the advertiser using Google to find customers. Accordingly, in 2017, there were numerous changes to AdWords. Google has implemented new features to help advertisers target consumers. They’ve also added new settings for ads and changed…
Google AdWords Advice in 2018 from Carl De Lucia
Google Adwords is an advertising network that gives business owners the ability to buy ad space on Google search results pages, YouTube videos, and partner websites through the Google Display Network. If you’re an e-commerce business owner, your primary AdWords strategy should also focus on Google Shopping ads. Our firm placed $10,000,000 worth of ads…
Should You Outsource Your SEO?
The decision of whether to build an in-house SEO team or outsource is dependent on many variables, and very reliant on how important organic search is to your business model and overall business objective.
The Importance of an Integrated CRM
Every can benefit from a CRM, no matter how large or small that organization is. Organizations need to manage their contacts and keep track of their interactions with them. However, a CRM is only as good as the data it receives. Many organizations fail to integrate their website with their CRM, without realizing the benefits they…
Small and Midsize Businesses Mirroring Competitors with CRM Investments
Small and Midsize Businesses Mirroring Competitors with CRM Investments Customer relationship management (CRM) is a data-based approach that businesses implement to improve customer retention, loyalty and profitability per customer.
Generating Better Internet Leads
There is a very big difference between generating leads and generating inquiries online. Just about anybody can generate an inquiry online. People like free things and there’s no commitment, give an email address, get a whitepaper and you’re done. It takes an actual plan to generate sales leads.
The Two Types of Landing Pages
An Introduction to Landing Pages Landing pages are an essential component of many digital marketing campaigns. In fact, there are some marketers who believe that you shouldn’t run any campaigns without a customized landing page. Here are the fundamentals of a successful landing page.