Google AdWords: Display Advertising
The Google Display Network is the world’s largest contextual advertising network. Consisting of millions of websites, advertisers can choose to display their ads in a variation of formats to a wide range of audiences across the globe using a variety of...
Google AdWords – Improving Relevancy
Having high ad relevance can aid in increasing Quality Score, while simultaneously helping to give your Ad Rank a definite boost. Carl De Lucia on Google AdWords Having a higher Quality Score can help you drive in more clicks with the same budget. When...
Digital Marketing: Google Shopping Ads
Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2...
Digital Ads in the Mortgage Industry
I know that as a loan originator, or realtor you have a lot going on. So that leaves you with very little time for digital marketing. So that’s where I come in. You probably don’t know much, if anything about what I actually do. Hopefully this will paint a picture....
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