Carl De Lucia Marketing

Carl De Lucia : The MBA Perspective – E-Commerce

There are an estimated 184 million Americans who shop online. Most purchases continue to take place at brick and mortar locations, but e-commerce is continuing to grow rapidly and is transforming the way organizations operate. The e-commerce market was gauged at roughly $363 billion in 2012 (9% of total retail sales) and is growing at a rate of 15% annually. …

Carl De Lucia Digital Ads Albany NY

MBA Perspective : Customer Relationship Management (CRM)

Customer relationship management (CRM) is a hot topic in the business world today. Thanks to rapidly advancing (and widely available) technological innovations, competitive advantage based on new products and services is often here today, gone tomorrow. Everybody can implement that new trick you found. …

Carl De Lucia CDD Digital Marketing Albany

Campaigns for Phone Calls in Google AdWords

Call-Specific Campaigns in Google AdWords

These campaigns give you the ability to create search ads where Google shows your phone number rather than a tagline. As such, they only show on mobile devices that you can call from. A shopper clicks on your ad, which starts the process of calling your business directly from their device, rather than taking them to your site.

Mark Zuckerberg of Facebook

What Will Happen to Facebook

What Will Happen to Facebook

Mark Zuckerberg of Facebook

Facebook founder – Mark Zuckerberg.


Despite what you’ve heard about the demise of Facebook, the company is actually doing very well lately. There are 1.3 billion monthly active users, 50% of whom access the social network 6 or more days a week and according to Flurry mobile users spend 17% of their total time on the phone within the Facebook app. (#1 by a mile).…

Carl De Lucia Marketing

The Rise and Fall of the Pop-Up Ad

  In 1995 a programmer by the name of Brendan Eich wanted to design an advertisement platform for the Internet that wasn’t a rectangular banner ad, which was the only type that existed at the time. Eich eventually authored a new programming language called JavaScript where elements could move in response to user input and…

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