If you’re already creating content for your blog and are looking to maximize your efforts, this article is for you. Optimizing your content prior to posting will clarify to search engines what it’s about, and that’s the foundation to optimizing your search engine presence. If you have a strong SEO presence, Google and the other search networks will display your content in results for relevant search queries more frequently, which will drive more traffic to your website.
How to Blog for SEO
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It’s hard to overemphasize the importance of spending time conducting keyword research prior to optimizing a blog post. It’s tempting (and cost-effective) to rely on instinct when choosing a primary keyword, or keyword phrase to target in a post, but time invested on keyword research will save you a lot of trial and error. Keep in mind that your keyword will most often be long tail phrase, like ‘SEO Blogging Tips,’ rather than just one word.
Identify 1-3 Keyword Themes
Take some time to identify some keyword possibilities for the post. A good place to start is by asking yourself: “If someone was searching for this in Google, what keyword phrase would they enter?” Those might be:
- Optimize Blog for SEO
- Blogs and SEO
- SEO Blog Tips
Run Terms Through Google Keyword Tool
Not surprisingly, a big part of showing up in search engines is targeting the terms and phrases your audience is actually searching for. To solve this, you have to run every term you’ve collected through AdWords to identify which of those terms would work best as the main keyword for the post. This tool shows you how many people searched for those terms this month, and how competitive it would be to rank for them. This is extremely useful when you are stratgeizing how to build out a new campaign in Google AdWords.
Identify 5 Keywords based on Competition and Monthly Searches
Your search results will return information on all the search terms you entered. From that list (and any additional keyword ideas Google suggests,) you have to determine which keywords will be best to target. The primary factor to consider is search volume, which is how many times a particular keyword phrase is searched on a monthly basis. Even if word or phrase is relevant to a particular blog post, it shouldn’t be targeted if it isn’t being searched for. The other factor to consider is competition, or how difficult it would be to rank for that particular keyword based on the number of sites competing for rankings.
If you have questions about doing keyword research for a Google AdWords campaign, reach me at firstname.lastname@example.org