Creating a Successful YouTube Campaign in Google Ads. There’s no magic formula for a successful YouTube ad campaign. But there are some tried and true strategies that have worked for other businesses in the past. Implementing some of these best practices should result...
Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2...
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