Case Study : Starbucks Isn’t Unique, or Shouldn’t Be

Starbucks Isn’t Unique, or Shouldn’t be Carl De Lucia Whenever I read an article on Starbucks (which is actually quite often), it usually goes like this : Starbucks offers a unique experience: high-end specialty coffee and beverages, friendly and knowledgeable servers and a customer-friendly coffee shop environment. Well my question is, how is this unique?…