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Carl De Lucia

Google AdWords: Display Advertising

The Google Display Network is the world’s largest contextual advertising network. Consisting of millions of websites, advertisers can choose to display their ads in a variation of formats to a wide range of audiences across the globe using a  variety of targeting methods. Why Should I Use Adwords Display Advertising? Google’s Display Network accounts is 20% of all…

Carl DeLucia

Digital Marketing: Google Shopping Ads

Google Shopping Ads

Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing)

Google Shopping ads are crushing it for two big reasons. Reason one is that they reach consumers lower in the purchase funnel. These are shoppers who already know what they want and are looking to purchase it soon, as in within minutes. Reason two is that they are actually cheaper than regular search text ads.

Carl De Lucia Marketing Saratoga

The Importance of an Integrated CRM

Every can benefit from a CRM, no matter how large or small that organization is. Organizations need to manage their contacts and keep track of their interactions with them. However, a CRM is only as good as the data it receives. Many organizations fail to integrate their website with their CRM, without realizing the benefits they…

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