CDD Case Study: Solidify Mortgage Search and Display Campaign Google Ads case study illustrating the successes achieved for a mortgage loan originator utilizing the Google Ads platform. Who are they? Solidify Mortgage Is a Mortgage Loan Origination company that does...
If you’re already creating content for your blog and are looking to maximize your efforts, this article is for you. Optimizing your content prior to posting will clarify to search engines what it’s about, and that’s the foundation to optimizing your search...
AdWords Campaign Planning Do Keyword Research – Tools, such as Google’s free AdWords Keyword Planner play a critical role. A good place to start is by brainstorming your own list of keywords you think are relevant in your industry. Be sure you select general...
Call-Specific Campaigns in Google AdWords These campaigns give you the ability to create search ads where Google shows your phone number rather than a tagline. As such, they only show on mobile devices that you can call from. A shopper clicks on your ad, which starts...
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