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CDD Case Study: Google Ads for Mortgages

CDD Case Study: Solidify Mortgage Search and Display Campaign Google Ads case study illustrating the successes achieved for a mortgage loan originator utilizing the Google Ads platform. Who are they? Solidify Mortgage Is a Mortgage Loan Origination company that does home loan purchases and refinancing in California. They have offices in Carlsbad and San Ramon…

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Carl De Lucia Marketing Saratoga

The Importance of an Integrated CRM

Every can benefit from a CRM, no matter how large or small that organization is. Organizations need to manage their contacts and keep track of their interactions with them. However, a CRM is only as good as the data it receives. Many organizations fail to integrate their website with their CRM, without realizing┬áthe benefits they…

Carl DeLucia Marketing

Small and Midsize Businesses Mirroring Competitors with CRM Investments

Small and Midsize Businesses Mirroring Competitors with CRM Investments

Customer relationship management (CRM) is a data-based approach that businesses implement to improve customer retention, loyalty and profitability per customer.

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