Case Studies – CDD

Case Studies – CDD

Solidify Mortgage Search and Display Campaign Google Ads case study illustrating the successes achieved for a mortgage loan originator utilizing the Google Ads platform. Who are they? Solidify Mortgage Is a Mortgage Loan Origination company that does home loan...
What Can Marketing Automation Do For You?

What Can Marketing Automation Do For You?

Marketing automation can offer a wide range of benefits. There are some tasks that are plain old tedious and let’s face it, you’d rather automate it. With the right software in place, these processes can be taken over by marketing automation, freeing up your time and...
Changes in Google AdWords for 2018

Changes in Google AdWords for 2018

Google is constantly striving to improve the user experience, both that of the searcher using Google to find answers and the advertiser using Google to find customers. Accordingly, in 2017, there were numerous changes to AdWords. Google has implemented new features to...
The Importance of an Integrated CRM

The Importance of an Integrated CRM

Every can benefit from a CRM, no matter how large or small that organization is. Organizations need to manage their contacts and keep track of their interactions with them. However, a CRM is only as good as the data it receives. Many organizations fail to integrate...
What Can Marketing Automation Do For You?

Utilizing Data in PPC Marketing

In today’s marketing environment, data is crucial. This is one of my favorite states: more data is generated in a 24-hour period in 2017, (2.5 quintillion bytes) than the rest of history combined. The companies that prosper in 2017 and beyond are the ones who utilize...