The Evolution of Digital Advertising Technology

  The explosion of marketing technology and the rate at which new disruptions continue to change modern business marketing processes and business in general has created a much greater emphasis for vendors who aim to deliver all-in-one platforms to modern digital marketers. Carl De Lucia – CDD  

Insight Through Analytics and Data

Business Intelligence Data and Analytics  Here ‘s a really interesting fact: We will create more data in 2017 than the previous 5,000 years of human existence – combined.

Utilizing Data in PPC Marketing

In today’s marketing environment, data is crucial. This is one of my favorite states: more data is generated in a 24-hour period in 2017, (2.5 quintillion bytes) than the rest of history combined. The companies that prosper in 2017 and beyond are the ones who utilize data effectively.