Changes in Google AdWords for 2018

Changes in Google AdWords for 2018

Google is constantly striving to improve the user experience, both that of the searcher using Google to find answers and the advertiser using Google to find customers. Accordingly, in 2017, there were numerous changes to AdWords. Google has implemented new features to...
WORLD JR ROSTER PREDICTION

WORLD JR ROSTER PREDICTION

My perspective on who will be representing the US at the 2018 World Jr. Championship in Buffalo.   (G) Jake Oettinger – BOSTON UNIVERSITY  (G) Joe Woll – BOSTON COLLEGE (D) Adam Fox – HARVARD  (D) Sean Day – Windsor (OHL)  (D) Quinn Hughes...
Generating Better Internet Leads

Generating Better Internet Leads

There is a very big difference between generating leads and generating inquiries online. Just about anybody can generate an inquiry online. People like free things and there’s no commitment, give an email address, get a whitepaper and you’re done. It takes an actual...
Artificial Intelligence in Digital Marketing

Artificial Intelligence in Digital Marketing

Artificial intelligence, or AI, can be a bit scary, but it can also be the key to the future of digital marketing! Either way, it’s an interesting subject. But, what does artificial intelligence have to do with digital marketing? More than you’d think! You already...
How PPC Brand Protection Can Increase Clicks

How PPC Brand Protection Can Increase Clicks

The way we protect brands is changing. Are you keeping up? If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious brand-plus derivatives, such as when GEICO bids on...