Digital Marketing: Google Shopping Ads

Digital Marketing: Google Shopping Ads

Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2...
The Evolution of Digital Advertising Technology

The Evolution of Digital Advertising Technology

  The explosion of marketing technology and the rate at which new disruptions continue to change modern business marketing processes and business in general has created a much greater emphasis for vendors who aim to deliver all-in-one platforms to modern digital...
Insight Through Analytics and Data

Insight Through Analytics and Data

Business Intelligence Data and Analytics  Here ‘s a really interesting fact: We will create more data in 2017 than the previous 5,000 years of human existence – combined. Digital Marketing with Carl De Lucia This abundance of data available has created a...
Changes in Google AdWords for 2018

Changes in Google AdWords for 2018

Google is constantly striving to improve the user experience, both that of the searcher using Google to find answers and the advertiser using Google to find customers. Accordingly, in 2017, there were numerous changes to AdWords. Google has implemented new features to...
Google AdWords Advice in 2018 from Carl De Lucia

Google AdWords Advice in 2018 from Carl De Lucia

Google Adwords is an advertising network that gives business owners the ability to buy ad space on Google search results pages, YouTube videos, and partner websites through the Google Display Network. If you’re an e-commerce business owner, your primary AdWords...