Small and Midsize Businesses Mirroring Competitors with CRM Investments Customer relationship management (CRM) is a data-based approach that businesses implement to improve customer retention, loyalty and profitability per customer. Research indicates that the ROI on...
Artificial intelligence, or AI, can be a bit scary, but it can also be the key to the future of digital marketing! Either way, it’s an interesting subject. But, what does artificial intelligence have to do with digital marketing? More than you’d think! You already...
The way we protect brands is changing. Are you keeping up? If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious brand-plus derivatives, such as when GEICO bids on...
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