Carl De Lucia Mortgage Marketing and Advertising.

CDD Case Study: Google Ads for Mortgages

CDD Case Study: Solidify Mortgage Search and Display Campaign Google Ads case study illustrating the successes achieved for a mortgage loan originator utilizing the Google Ads platform. Who are they? Solidify Mortgage Is a Mortgage Loan Origination company that does home loan purchases and refinancing in California. They have offices in Carlsbad and San Ramon…

Carl DeLucia

Digital Marketing: Google Shopping Ads

Google Shopping Ads

Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing)

Google Shopping ads are crushing it for two big reasons. Reason one is that they reach consumers lower in the purchase funnel. These are shoppers who already know what they want and are looking to purchase it soon, as in within minutes. Reason two is that they are actually cheaper than regular search text ads.

Carl De Lucia Google AdWords Digital Marketing

What Can Marketing Automation Do For You?

Marketing automation can offer a wide range of benefits. There are some tasks that are plain old tedious and let’s face it, you’d rather automate it. With the right software in place, these processes can be taken over by marketing automation, freeing up your time and streamlining the marketing process. What Can Marketing Automation Do for You?

Carl De Lucia Digital Marketing New York Google Partners

Changes in Google AdWords for 2018

Google is constantly striving to improve the user experience, both that of the searcher using Google to find answers and the advertiser using Google to find customers. Accordingly, in 2017, there were numerous changes to AdWords. Google has implemented new features to help advertisers target consumers. They’ve also added new settings for ads and changed the AdWords interface. 

Carl DeLucia Marketing

Small and Midsize Businesses Mirroring Competitors with CRM Investments

Small and Midsize Businesses Mirroring Competitors with CRM Investments

Customer relationship management (CRM) is a data-based approach that businesses implement to improve customer retention, loyalty and profitability per customer.

Carl_DeLucia_Hockey

2017 OHL Draft Results – Americans

NCAA Players and Commits Attending OHL Camp Regulations: http://collegehockeyinc.com/articles/2011/08/chl-camp-checklist.php   Round 1 Mississauga — Jack Hughes, C, Toronto Marlies Midget Minor – (2017 USNTDP U17) – Uncommitted Mississauga — Thomas Harley, LD, Vaughan Kings Minor Midget – MISSISSAUGA Peterborough — Nicholas Robertson, C, Toronto Red Wings Minor Midget – PETERBOROGH Windsor — Nathan Staios, LD, Vaughan Kings Minor Midget –…

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