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Digital Marketing: Google Shopping Ads

Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing) Google Shopping ads are crushing it for two big reasons. Reason one…

What Can Marketing Automation Do For You?

Marketing automation can offer a wide range of benefits. There are some tasks that are plain old tedious and let’s face it, you’d rather automate it. With the right software in place, these processes can be taken over by marketing automation, freeing up your time and streamlining the marketing process. What Can Marketing Automation Do for…

WHL Prospect Watch

WHL Prospect Watch.  Paul Laberge – Here is my top 22 players prospect list for the 2018 WHL Bantam draft.

Changes in Google AdWords for 2018

Google is constantly striving to improve the user experience, both that of the searcher using Google to find answers and the advertiser using Google to find customers. Accordingly, in 2017, there were numerous changes to AdWords. Google has implemented new features to help advertisers target consumers. They’ve also added new settings for ads and changed…

Should You Outsource Your SEO?

The decision of whether to build an in-house SEO team or outsource is dependent on many variables, and very reliant on how important organic search is to your business model and overall business objective. 

2017 OHL Draft Results – Americans

NCAA Players and Commits Attending OHL Camp Regulations: http://collegehockeyinc.com/articles/2011/08/chl-camp-checklist.php   Round 1 Mississauga — Jack Hughes, C, Toronto Marlies Midget Minor – (2017 USNTDP U17) – Uncommitted Mississauga — Thomas Harley, LD, Vaughan Kings Minor Midget – MISSISSAUGA Peterborough — Nicholas Robertson, C, Toronto Red Wings Minor Midget – PETERBOROGH Windsor — Nathan Staios, LD, Vaughan Kings Minor Midget –…

The Two Types of Landing Pages

An Introduction to Landing Pages Landing pages are an essential component of many digital marketing campaigns. In fact, there are some marketers who believe that you shouldn’t run any campaigns without a customized landing page.  Here are the fundamentals of a successful landing page.

02′ Hockey Players to Watch List

02’ – Defensemen EAST (D) Thomas Messineo – South Shore Kings U14 (MA) (D) Jet Swift – FL Alliance / Minnetonka U14 (from FL) (D) Tucker Hartmann – South Shore Kings U14 (MA) (D) Lachlan Getz – ISS Kings (NJ) – (from IL) (D) Ryan MacDermott – South Shore Kings U14 (MA) (D) Christian Jimenez…