Small and Midsize Businesses Mirroring Competitors with CRM Investments Customer relationship management (CRM) is a data-based approach that businesses implement to improve customer retention, loyalty and profitability per customer. Research indicates that the ROI on...
An Introduction to Landing Pages Landing pages are an essential component of many digital marketing campaigns. In fact, there are some marketers who believe that you shouldn’t run any campaigns without a customized landing page. Here are the fundamentals of a...