Carl De Lucia Google AdWords Digital Marketing

Should We Outsource PPC Management?

Should You Outsource AdWords Management? Google AdWords and PPC Management Looking for Advice on Enhancing Your Digital Marketing? Contact Us Today. Today every business has to decide what they’re going to do about digital marketing. Digital marketing, namely Google AdWords, is huge and it’s not going away. Think about this, Google did $110 billion in…

Carl De Lucia

Google AdWords: Display Advertising

The Google Display Network is the world’s largest contextual advertising network. Consisting of millions of websites, advertisers can choose to display their ads in a variation of formats to a wide range of audiences across the globe using a  variety of targeting methods.   Related: Google AdWords Advice in 2018. Why Should I Use Adwords Display…

Carl DeLucia

Digital Marketing: Google Shopping Ads

Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing) Google Shopping ads are crushing it for two big reasons. Reason one…

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