Should We Outsource PPC Management?

Should You Outsource AdWords Management? Google AdWords and PPC Management Looking for Advice on Enhancing Your Digital Marketing? Contact Us Today. Today every business has to decide what they’re going to do about digital marketing. Digital marketing, namely Google AdWords, is huge and it’s not going away. Think about this, Google did $110 billion in…

Google AdWords: Display Advertising

The Google Display Network is the world’s largest contextual advertising network. Consisting of millions of websites, advertisers can choose to display their ads in a variation of formats to a wide range of audiences across the globe using a  variety of targeting methods.   Related: Google AdWords Advice in 2018. Why Should I Use Adwords Display…

Digital Marketing: Google Shopping Ads

Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing) Google Shopping ads are crushing it for two big reasons. Reason one…

New York State Hockey: USHL Draft 2018

PHASE I USHL RESULTS 2018 ROUND 1/11 — Brandon Charbrier (D) – LI Gulls U16 – Lincoln (USHL) – NORTHEASTERN  ROUND 1/14 — Ryan Kirwan (F) – Avon (NEPSAC) – Madison (USHL) – PENN STATE  ROUND 2/20 — Christian Jimenez (D) – Taft (NEPSAC) – SIOUX CITY (USHL) – HARVARD  ROUND 3/39 — Matt Coronato…

The Evolution of Digital Advertising Technology

  The explosion of marketing technology and the rate at which new disruptions continue to change modern business marketing processes and business in general has created a much greater emphasis for vendors who aim to deliver all-in-one platforms to modern digital marketers. Carl De Lucia – Digital Marketing Technologies  

Changes in Google AdWords for 2018

Google is constantly striving to improve the user experience, both that of the searcher using Google to find answers and the advertiser using Google to find customers. Accordingly, in 2017, there were numerous changes to AdWords. Google has implemented new features to help advertisers target consumers. They’ve also added new settings for ads and changed…