Should We Outsource PPC Management?

Should You Outsource AdWords Management? Google AdWords and PPC Management Looking for Advice on Enhancing Your Digital Marketing? Contact Us Today. Today every business has to decide what they’re going to do about digital marketing. Digital marketing, namely Google AdWords, is huge and it’s not going away. Think about this, Google did $110 billion in…

Digital Marketing: Google Shopping Ads

Google Shopping Ads Google AdWords, the marketing program that represents 99% of Alphabet’s profits has a new go-to search advertising format: Google Shopping. Google Shopping is now 53% of overall paid search clicks and 75% of non-branded clicks. (Merkle 2017 Q2 Digital Marketing) Google Shopping ads are crushing it for two big reasons. Reason one…

The Two Types of Landing Pages

An Introduction to Landing Pages Landing pages are an essential component of many digital marketing campaigns. In fact, there are some marketers who believe that you shouldn’t run any campaigns without a customized landing page.  Here are the fundamentals of a successful landing page.

Every NCAA Goaltender by Team

ECAC Hockey: Goaltending Yale Alex Lyon (Jr.) * PHILADELPHIA (NHL)  Patrick Spano (Jr.) Corbin Kaczperski (incoming) Nik McNab (incoming 17’) Dartmouth Charles Grant (Sr.) James Kruger (Sr.) – South Carolina (ECHL) Devin Buffalo (So.) Dean Shatzer (incoming) Adrian Clark (incoming) RPI Jason Kasdorf (Sr.) * BUFFALO (NHL)  Cam Hackett (Fr.) Sam Goodman (Sr.) Chase Perry…