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The Importance of an Integrated CRM

Every can benefit from a CRM, no matter how large or small that organization is. Organizations need to manage their contacts and keep track of their interactions with them. However, a CRM is only as good as the data it receives. Many organizations fail to integrate their website with their CRM, without realizing┬áthe benefits they…

MBA Perspective : Customer Relationship Management (CRM)

Customer relationship management (CRM) is a hot topic in the business world today. Thanks to rapidly advancing (and widely available) technological innovations, competitive advantage based on new products and services is often here today, gone tomorrow. Everybody can implement that new trick you found.