Carl De Lucia Marketing

Carl De Lucia : The MBA Perspective – E-Commerce

There are an estimated 184 million Americans who shop online. Most purchases continue to take place at brick and mortar locations, but e-commerce is continuing to grow rapidly and is transforming the way organizations operate. The e-commerce market was gauged at roughly $363 billion in 2012 (9% of total retail sales) and is growing at a rate of 15% annually. …

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