Portfolio

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PPC and SEO Case Studies

If you’re a startup business with a small budget, you might be tempted to rely heavily on search engine optimization (SEO) to market your website. You might believe that per-per-click (PPC) advertising could be worth the expense, or you might be considering doing both SEO and PPC as part of your  overall marketing plan.

Mortgage SEO and Lead Generation

Looking for advice on mortgage SEO and lead generation? I get questions all the time about how to get a mortgage website to show up on page 1 of Google. 

Google Advice: AdWords in 2018

Here are 5 tips on Google AdWords that will help you maximize your campaigns in 2018. Learn the strategies I use to deliver for my clients.

Google AdWords: Display Advertising

The Google Display Network is the world’s largest contextual advertising network. Consisting of millions of websites, advertisers can choose to display their ads in a variation of formats to a wide range of audiences across the globe using a  variety of targeting methods.   Related: Google AdWords Advice in 2018. Why Should I Use Adwords Display…

The Evolution of Digital Advertising Technology

  The explosion of marketing technology and the rate at which new disruptions continue to change modern business marketing processes and business in general has created a much greater emphasis for vendors who aim to deliver all-in-one platforms to modern digital marketers. Carl De Lucia – CDD  

2019 OHL Draft: New York Players

2019 OHL DRAFT – Players selected in the 2019 OHL Draft that are from New York State. This list is updated with player signings to NCAA programs as well as OHL programs.

The Importance of an Integrated CRM

Every can benefit from a CRM, no matter how large or small that organization is. Organizations need to manage their contacts and keep track of their interactions with them. However, a CRM is only as good as the data it receives. Many organizations fail to integrate their website with their CRM, without realizing the benefits they…