Artificial Intelligence in Digital Marketing

Artificial intelligence, or AI, can be a bit scary, but it can also be the key to the future of digital marketing! Either way, it’s an interesting subject. But, what does artificial intelligence have to do with digital marketing? More than you’d think! You already know that marketing and technology are intertwined and that is…

MBA Perspective : Customer Relationship Management (CRM)

Customer relationship management (CRM) is a hot topic in the business world today. Thanks to rapidly advancing (and widely available) technological innovations, competitive advantage based on new products and services is often here today, gone tomorrow. Everybody can implement that new trick you found.