How PPC Brand Protection Can Increase Clicks

How PPC Brand Protection Can Increase Clicks

by | | Google Ads

The way we protect brands is changing. Are you keeping up? If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious brand-plus derivatives, such as when GEICO bids on...
Carl De Lucia : The MBA Perspective – E-Commerce

Carl De Lucia : The MBA Perspective – E-Commerce

by | | Google Ads

There are an estimated 184 million Americans who shop online. Most purchases continue to take place at brick and mortar locations, but e-commerce is continuing to grow rapidly and is transforming the way organizations operate. The e-commerce market was gauged at...
MBA Perspective : Customer Relationship Management (CRM)

MBA Perspective : Customer Relationship Management (CRM)

by | | Google Ads

Customer relationship management (CRM) is a hot topic in the business world today. Thanks to rapidly advancing (and widely available) technological innovations, competitive advantage based on new products and services is often here today, gone tomorrow. Everybody can...
An MBA Perspective : Using an iPhone for Work

An MBA Perspective : Using an iPhone for Work

by | | Google Ads

Everybody knows that people are using their smartphones all the time today. But should you use it for work too? The answer seems like it would an obvious yes, right? If employees use their own smartphones, the business can enjoy the benefits of a “mobile...