Should We Outsource PPC Management?

Should You Outsource AdWords Management? Google AdWords and PPC Management Looking for Advice on Enhancing Your Digital Marketing? Contact Us Today. Today every business has to decide what they’re going to do about digital marketing. Digital marketing, namely Google AdWords, is huge and it’s not going away. Think about this, Google did $110 billion in…

The Importance of Google Analytics

The Importance of Google Analytics Google Analytics is an important digital marketing tool, but often underutilized by most businesses. Google Analytics gives you the ability to measure the results of individual advertising campaigns and overall site traffic in real-time, compare the data to previous periods, and much more. Here are some of the reasons that you should…

The Two Types of Landing Pages

An Introduction to Landing Pages Landing pages are an essential component of many digital marketing campaigns. In fact, there are some marketers who believe that you shouldn’t run any campaigns without a customized landing page.  Here are the fundamentals of a successful landing page.

Utilizing Data in PPC Marketing

In today’s marketing environment, data is crucial. This is one of my favorite states: more data is generated in a 24-hour period in 2017, (2.5 quintillion bytes) than the rest of history combined. The companies that prosper in 2017 and beyond are the ones who utilize data effectively.  

Online Retail Soars in 2017

Online holiday sales reached a new high in 2017. Consumers spent a collective $108 billion online in the November 1 through December 31 period. That represents a 17.4% increase over the same time period in 2016 according to Adobe.