The Importance of Google Analytics Google Analytics is an important digital marketing tool, but often underutilized by most businesses. Google Analytics gives you the ability to measure the results of individual advertising campaigns and overall site traffic in...
Online holiday sales reached a new high in 2017. Consumers spent a collective $108 billion online in the November 1 through December 31 period. That represents a 17.4% increase over the same time period in 2016 according to Adobe. To the surprise of few, retail sales...
What Will Happen to Facebook Despite what you’ve heard about the demise of Facebook, the company is actually doing very well lately. There are 1.3 billion monthly active users, 50% of whom access the social network 6 or more days a week and according to Flurry...
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