Sapp Cabinet Co. is in the business of high-end custom kitchen cabinets. They are consistently recognized for their outstanding selection and top notch craftsmanship.
Since 2012 CDD Has Earned Over $50 Million In Sales Through The Google Ads Platform For Small and Medium Sized Businesses Across The United States
In 2023, CDD Was Named A Google Partner, The Highest Level of Expertise Awarded By Google (Alphabet)
Sapp Cabinet Co. is in the business of high-end custom kitchen cabinets. They are consistently recognized for their outstanding selection and top notch craftsmanship. However, sales are slipping. New competitors are moving into the market and leapfrogging Sapp in search engine results. Sales that normally would’ve gone to Sapp Cabinet are now going to competitors with deeper marketing budgets.
Enter CDD’s Google Ads Management
Sapp Cabinets was seeking an edge on Google and Bing. A way to regain their status as the “go-to” cabinet shop in a lucrative market. Sapp was ready to invest in search marketing, but required an expert consultant with experience in this specific niche.
Our objective was to help them generate more leads at a better cost per acquisition.
Sapp was already using Google Ads, but their ability to track ROI wasn’t consistent. They were getting plenty of exposure, but users weren’t calling or contacting them online.
We placed a line of code on their site so we could measure the amount of form fills that were coming in from their Google Ads campaigns and installed CallRail to track calls coming in from our campaigns.
The campaigns generated profitable leads within a week. Over the next 16 months, we gradually increased the Google Ads budget.
With tight tracking, we could see which campaigns, and more precisely, which key terms were driving in the leads and sales. Equally as important, we could see which terms and campaigns weren’t bringing in leads and remove them. In any campaign that is managed by CDD we are in the account six days a week optimizing. (This is recorded in any Google Ads account.) We are constantly striving to improve our clientele’s cost per acquisition.
With Sapp, we improved their cost per acquisition by 82%. Not only were they bringing in more leads online, but at a much better cost per lead.
Google Ads can quickly become a revenue source for just about any small or medium size business, but not without the right expertise. CDD has helped hundreds of businesses from dozens of industries increase their sales pipeline through the Google Ads platform. Contact us today to schedule a consultation.