Should You Outsource AdWords Management?
Google AdWords and PPC Management
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Today every business has to decide what they’re going to do about digital marketing. Digital marketing, namely Google AdWords, is huge and it’s not going away. Think about this, Google did $110 billion in revenue in 2017 and 97% of that was from AdWords. If anything, it’s becoming more mainstream because of its affordability and flexibility for lead generation and sales. If you decide to take the leap into search marketing, you have to decide who is going to handle it all. Unless you already have an employee on staff who is a PPC expert, your best bet is to outsource to an SEM freelancer, because it will save you time and money while optimizing your ad spend.
Why Should We Outsource?
By outsourcing pay per click management, you’ll have access to an expert. What’s even better is that experts have experience and up-to-date knowledge in a variety of topics from PPC to SEO, remarketing, analytics and CRM integration. Don’t waste your money on an agency, they have to cover salary for a group of people, useless account managers, rent, etc. It’s a mess. If you picked up the phone and called your agency right now to ask a question about Google AdWords, would they actually help?
What is your business goal? Most businesses aim to increase revenue by selling products and services. AdWords management is highly specialized and is constantly changing, in other words, it requires ongoing training. When you outsource AdWords management, your time and money can be spent doing other things. How much time would it take your team to learn how to manage PPC campaigns, implement an SEO strategy and then actually get a good drive sales through those channels? I’d estimate about ten months. If you outsource that work, you save time and money.
What about Confidentiality?
Do some research on your freelancer. Reputable SEM freelancers are available. A good question you want to ask is, how many clients are they handling at any given point? Too many and you won’t get the attention you deserve. Too few and they may lack the expertise you deserve. How will they keep your information safe? A reputable SEM freelancer should be completely fine with having a NDA in place to ensure the safety of your company.
What’s it Cost?
The #1 reason to outsource your AdWords campaigns is that it is a lot more affordable than using somebody in-house. Depending on your average monthly ad spend, it’s hard to justify the costs. The issue is that strong PPC and analytics candidates average $110k/year in salary. When you outsource AdWords management, you’ll have access to a PPC expert, an expert in analytics at a fraction of the cost of hiring for each position or maintaining individual service contracts.