TrueView for Action ads on YouTube

Google has announced a new format for YouTube TrueView video ads on called TrueView for action.

With TrueView for Action, advertisers can display a call-to-action banner at the footer of the video content during and at the end. The branded banner can be tailored to a specific action goal such as “Buy now,” or “Get a free quote”.


This new ad format follows other goal-driven TrueView formats, such as TrueView for Shopping. This type of ad is designed to move video advertising on YouTube beyond general branding and provide a captivating one-liner that brings traffic back to the website.

Google says they will be testing TrueView for action ads throughout the year. A Google spokesperson says the reporting and user experience are currently being optimized, and the aim is to provide an  updated format that will be available globally.


Thank you for reading the blog. 


Carl De Lucia 


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